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Thursday, October 14
 

7:00pm EDT

 
Friday, October 15
 

8:00am EDT

Registration Opens
Friday October 15, 2021 8:00am - 9:00am EDT
Atrium

9:00am EDT

Content Creation Strategies For The Modern Photographer

Speakers

Friday October 15, 2021 9:00am - 10:30am EDT
5th Floor
  Keynote

11:00am EDT

Finding the Light Photowalk Sponsored by Leica

Join Leica Product Specialist, John Kreidler as we explore capturing light with the Leica SL2-S. John will be leading you on a photowalk to experience one of Leica’s newest cameras the SL2-S. As we roam the streets of downtown Cleveland looking for where light meets shadow, you will discover the magic that a Leica camera can bring to your photography. John will give you a place to start with the camera and a short assignment during the walk. The walk is scheduled Friday, October 15th from 11am – Noon.

While having a Leica Camera is not a requirement for this event, we will have a limited supply of SL2-S + (NEW!) SL 24-70mm f/2.8 ASPH camera kits available on a first come first serve basis. Please register now to secure one of these (5) available loaner camera kits! A SD card, photo ID and credit card are required to borrow a camera.

Friday October 15, 2021 11:00am - 12:00pm EDT
Meeting Point A
  Photowalk

11:00am EDT

Trade-in Evalulation

Friday October 15, 2021 11:00am - 12:00pm EDT
Atrium
  Service

11:00am EDT

Model Bank Checkout

Friday October 15, 2021 11:00am - 12:30pm EDT
Room C

11:00am EDT

Canon EOS R3 Touch and Try Event

Friday October 15, 2021 11:00am - 2:00pm EDT
Atrium

11:30am EDT

How a Desire for Better Shelter Pet Portraits Turned a Hobby into a Passion and a Career

Professional Pet Photographer, Adam Goldberg, shares his journey from knowing very little about photography to traveling the country taking pet photos for animal charities, to opening his own Pet Photo Studio in Tampa. Attendees will not only be inspired by Adam’s origin
story, but will also learn tangible tactics to get better photos of shelter animals.

Speakers

Friday October 15, 2021 11:30am - 12:30pm EDT
Room D
  Lecture

11:30am EDT

Maternity Portraiture Lecture + Demo

Heather will talk about maternity portrait photography while doing a live demonstration. She'll talk about the best SIGMA lenses to use for in-studio work to get a variety of looks from full body to closer portraits and why she likes each lens. Includes more general info about posing, lighting, subject interactions, and props.

Speakers
avatar for Heather Larkin

Heather Larkin

Fairy Queen, Fairyography


Friday October 15, 2021 11:30am - 12:30pm EDT
Room F
  Lecture  Hands-On

11:30am EDT

Sensor Cleaning

$45 per camera Check in your camera for a sensor cleaning

Friday October 15, 2021 11:30am - 12:30pm EDT
Atrium
  Service

11:30am EDT

Selling Sucks: How to Create a Brand that Does All the Work for You

Most of you have heard it before: "In-person sales are the only way to survive as a photographer." While I wholeheartedly believe this, I also get it...selling sucks! We got into this industry to create amazing art and experiences for people, not be slimy salespeople. This can be super scary for some but I promise you, in this class you'll leave understanding how to consistently get $2,000-3,000 from every client without having to use complicated sales tricks or phrases.

Key Takeaways:
- Simple changes you can make right now to become that luxury brand
- Language and communication I use everyday (as simple as copy & paste)
- Introduction to the tools I use to make selling a smooth process for both me and the client

Ready to really start making money? It's time to get paid for what you're worth. Can't wait to see you there.

Speakers
avatar for Isaac Coffy

Isaac Coffy

Fueled by Coffee, Coffy Creations Photography


Friday October 15, 2021 11:30am - 1:00pm EDT
Room A
  Lecture

12:30pm EDT

Portraiture Photowalk Sponsored by Sony

Sony tech rep, Barrett McGivney, is going to be leading a photowalk around the area to help increase photographic opportunities. He will be leading the group around the area, focusing on portraiture and utilizing the light and model(s) creatively to expand your portfolio. He will have limited amount of gear for attendees to “play with” so visit his booth early to reserve your dream equipment.

*All attendees borrowing loaner gear are required to have and present their IDs.

Friday October 15, 2021 12:30pm - 1:30pm EDT
Meeting Point B
  Photowalk

1:00pm EDT

Model Bank Checkout

Friday October 15, 2021 1:00pm - 2:00pm EDT
Room C

1:00pm EDT

Trade-in Evalulation

Friday October 15, 2021 1:00pm - 2:00pm EDT
Atrium
  Service

1:30pm EDT

Creating Epic Portraits That Seniors will Love and Parents Will Buy

Ready to step into the world of off-camera flash? That's right we're doing it! If you've ever been afraid of OCF or just suck really bad and figure out why, join me in this hands-on class where I'll be breaking down my easy-to-follow lighting process when determining how to incorporate OCF in almost every session. Don't let the sun dictate your shooting schedule and let me show you exactly how you can conquer almost any time of day and any location with some simple lighting. In addition to lighting, I'll show you the system I follow at every shoot to pose and direct clients so they can look their absolute best while keeping them comfortable.

Speakers
avatar for Isaac Coffy

Isaac Coffy

Fueled by Coffee, Coffy Creations Photography


Friday October 15, 2021 1:30pm - 3:30pm EDT
Room A
  Hands-On

1:30pm EDT

Lighitng Vs. Illumination: Cinematic Portraiture

See why we light photos aside from just lighting up a dark space or area. Lighting is a tool that can be used to tell a story, evoke emotion, or help bring the subject to life. Join Jonathan as he presents a series of images that show how using 1 light all the way to up 6, can create images the have more of a cinematic quality vs a total still. You'll also learn the importance of using the location your subject is in to help progress the narrative, and how in every photo, theres always two subjects.

Speakers

Friday October 15, 2021 1:30pm - 3:30pm EDT
Room F
  Hands-On

2:00pm EDT

Lecture: 21st Century Still Life Lighting Techniques: Lighting in Layers

Lee Varis guides you through a new creative process for still life lighting and shooting. Explore different classic still life genres for small objects using continuous light sources, and flash lighting. The basic strategy is to make several exposures with different lighting directions, and then blend these exposures together in Photoshop layers. Learn different approaches for glassware, sculptural items, flowers, musical instruments, and translucent materials.

Speakers
avatar for Lee Varis

Lee Varis

Photo EducatorTravel Photo Workshop LeaderLee Varis is a photo-illustrator now working in the Boston area. He has been involved in commercial photography for over 40 years. He started working with computer imaging over 20 years ago and currently works with digital as well as conventional... Read More →


Friday October 15, 2021 2:00pm - 3:00pm EDT
Room B
  Lecture

2:30pm EDT

Black and White City Photowalk Sponsored by Canon

Come walk with Canon and learn how to use your digital camera’s internal B&W setting to convert your world into monochrome and use lights and contrast to make amazing photos.

*All attendees borrowing loaner gear are required to have and present their IDs.

Friday October 15, 2021 2:30pm - 3:30pm EDT
Meeting Point A
  Photowalk

3:00pm EDT

Model Bank Checkout

Friday October 15, 2021 3:00pm - 4:30pm EDT
Room C

3:30pm EDT

Lens Calibration

$30 per lens

Friday October 15, 2021 3:30pm - 4:30pm EDT
Atrium
  Service

4:30pm EDT

The Art of chasing the Shot

Part I: Embracing the journey of both failure and success to elevate your images and storytelling.

Part II: Capturing vs. Creating – Finding where your personal line gets drawn
Although capturing the night sky has always been very personal for me, I love being able to share those moments. I believe it can spark something in our imagination and fill us with wonder to see what the night sky holds. Being able to capture a scene in the exact way that I planned out has always been an important part of my process. Throughout that process, I’ve often chased images for multiple years as things out of my control just didn’t line up. But, why?
I made the personal choice for my images to represent a moment I was able to capture, instead of one I was able to create. Is there a line that needs to be drawn when it comes to composite images? Is it a label of fact or fiction? Art vs. Photography? If so, who gets to draw those definitions?

Speakers

Friday October 15, 2021 4:30pm - 5:30pm EDT
Room A
  Lecture

4:30pm EDT

Trade-in Evalulation

Friday October 15, 2021 4:30pm - 5:30pm EDT
Atrium
  Service

4:30pm EDT

Hands On: 21st Century Still Life Lighting Techniques: Lighting in Layers

Lee Varis guides you through a new creative process for still life lighting and shooting. Explore different classic still life genres for small objects using continuous light sources, and flash lighting. The basic strategy is to make several exposures with different lighting directions, and then blend these exposures together in Photoshop layers. Learn different approaches for glassware, sculptural items, flowers, musical instruments, and translucent materials.

ATTENDEE INFORMATION:
To participate in this workshop, you need to have a sturdy tripod with a camera that can be set to long exposures, like 8 seconds or so (you might want to review your manual for how to do "timed exposures," or shoot manual on "bulb") We are going to explore various light painting techniques involving various light sources: flash, and continuous light, LEDs, etc... We will have some very simple set-ups with flowers, and glassware to photograph, but if you have some small objects that you would like to work with, please bring them. You will also want to bring a small flashlight, the cheaper, the better—something small, like a penlight. No flashlight? Don't worry, I'm sure we'll have some to share. We will be working in groups, in some cases, taking turns to shoot and "paint with light." While not absolutely necessary, you might consider bringing a laptop computer with you, if you'd like to practice assembling multiple exposures in Photoshop. Some familiarity with Photoshop is necessary to get the most out of the concept of "lighting in layers" but any software that supports layers with multiple files can work (Affinity users are welcome) Finally, be prepared to have fun—this is a learning experience, and failing is part of the process. So be patient, and ready to try something new, even if you don't come away with any award winning photos!

Speakers
avatar for Lee Varis

Lee Varis

Photo EducatorTravel Photo Workshop LeaderLee Varis is a photo-illustrator now working in the Boston area. He has been involved in commercial photography for over 40 years. He started working with computer imaging over 20 years ago and currently works with digital as well as conventional... Read More →


Friday October 15, 2021 4:30pm - 6:00pm EDT
Room D
  Hands-On

4:30pm EDT

Forget About Flash: Creating Dynamic Images with Available Light that's Free (Mostly)

As a self-proclaimed off-camera flash enthusiast, there are still days where I like not having to lug around an extra 5000 pounds of gear to create amazing images. In this photo walk, we're going to explore the elements of finding the best light from whats available and how to maximize it to it's full potential.

We're going to breakdown the following elements:
- The proper way to use reflectors
- How to shoot in terrible sun conditions
- Using inexpensive constant lights to enhance images
- How to spot high quality light all around

Whether you're a natural light photographer that wants to enhance their work or a stubborn off-camera flash enthusiast who just can't do a shoot without filling an entire trunk with gear, this class is for you! The world is full of amazing light, we just need to harness it to its full potential.

Speakers
avatar for Isaac Coffy

Isaac Coffy

Fueled by Coffee, Coffy Creations Photography


Friday October 15, 2021 4:30pm - 6:30pm EDT
Balcony
  Hands-On

4:30pm EDT

Using Multiple Light for Story Telling

Check out a hands on demo as Jonathan will start with a natural light portrait and progress up to a multiple light scene that encourages a narrative rather than a simple portrait. Learn how to approach your photoshoot like more of a director, and work with your models to create a believable story. Additionally how we light our scene will also place a major role in our narrative.

Speakers

Friday October 15, 2021 4:30pm - 6:30pm EDT
Room F
  Hands-On

5:00pm EDT

Taking Your Wedding Photography from 0 to 100

Taking Your Wedding Photography from 0 to 100 will focus on the challenges and hardships photographers face when starting a wedding business and how to proactively avoid and overcome them. It will include real world examples, marketing strategy, best practices, and more so you too can build up your wedding business.

Speakers

Friday October 15, 2021 5:00pm - 6:00pm EDT
Room B
  Lecture

5:00pm EDT

Model Bank Checkout

Friday October 15, 2021 5:00pm - 6:30pm EDT
Room C

5:30pm EDT

Sensor Cleaning

$45 per camera Check in your camera for a sensor cleaning

Friday October 15, 2021 5:30pm - 6:30pm EDT
Atrium
  Service

11:30pm EDT

Lens Calibration

$30 per lens

Friday October 15, 2021 11:30pm - Saturday October 16, 2021 12:30pm EDT
Atrium
  Service
 
Saturday, October 16
 

8:00am EDT

Registration Opens
Saturday October 16, 2021 8:00am - 9:00am EDT
Atrium

9:30am EDT

Recover! Energize! Create!

Blast past the Covid blues, explore a new creative journey, and look for the light! It’s time
to jump start your enthusiasm for photography, whether it’s for business or pleasure or both.
It certainly has been a challenging year and a half, but sometimes that’s the key to finding a
new way to “see” and experience your visual art. Bobbi covers several techniques to help
kick start shooting interesting and compelling images and overcoming the past dark time of
loss and wallowing in the rut. There are steps and exercises that are fun and enlightening
that help get the fires burning again. She talks about personal projects and the inner
exploration of finding a new voice in your photo style. Learn how to turn those failures, or
inertia into positive and surprising outcomes. This is a lively and illuminating presentation!

Speakers
avatar for Bobbi Lane

Bobbi Lane

Owner, Bobbi Lane Photography
Hi! I'm a commercial photographer and a dedicated photo educator. My nickname is Mistress of Light since I teach mostly lighting in natural, speedlights or with studio strobes. My goal as an educator is to help  you find the tools and techniques to be the kind of photography that... Read More →


Saturday October 16, 2021 9:30am - 11:00am EDT
5th Floor
  Keynote

11:00am EDT

Model Bank Checkout

Saturday October 16, 2021 11:00am - 12:30pm EDT
Room C

11:00am EDT

Canon EOS R3 Touch and Try Event

Saturday October 16, 2021 11:00am - 5:00pm EDT
Atrium

11:30am EDT

Lens Calibration

$30 per lens

Saturday October 16, 2021 11:30am - 12:30pm EDT
Atrium
  Service

11:30am EDT

Sensor Cleaning

$45 per camera

Saturday October 16, 2021 11:30am - 12:30pm EDT
Atrium
  Service

11:30am EDT

Trade-in Evalulation

Saturday October 16, 2021 11:30am - 12:30pm EDT
Atrium
  Service

12:00pm EDT

How to Take Better Pet Portraits

Learn how to better capture pet portraits with professional Pet Photographer, Adam Goldberg. Adam owns AGoldPhoto Pet Photo Studio in Tampa, FL. In this hands-on session, attendees will learn tips on camera settings, gear, lighting and how to work with a furry subject to bring out their personality. Adam specializes in taking better shelter pet photographs in hopes of increasing their exposure and finding them a forever home.

Speakers

Saturday October 16, 2021 12:00pm - 1:00pm EDT
Room F
  Hands-On

12:00pm EDT

Kids Photography: Lecture

Heather will talk about portrait photography and interaction with children. The lecture will cover portrait photography composition, kid interaction for best expressions, gear options, easy-to-learn tips on finding good light, and simple post-processing.

Speakers
avatar for Heather Larkin

Heather Larkin

Fairy Queen, Fairyography


Saturday October 16, 2021 12:00pm - 1:00pm EDT
Room B
  Lecture

12:00pm EDT

Advanced Astrophotography Capture and Processing Techniques

In this session, I'll demonstrate my field practices when out photographing the stars and Milky Way. Field workflow and capture considerations will be discussed, along with a demonstration of my post-processing workflow from RAW to finished image.

Speakers

Saturday October 16, 2021 12:00pm - 1:30pm EDT
Room A
  Lecture

12:00pm EDT

Breaking $3k Averages with Senior Portraits

Building a brand is one thing, but consistently selling above the $3k mark is another. I'm going to break down exactly how we built a portrait experience at our studio that high school seniors rave about and their parents love. This is an absolute must when it comes to charging luxury prices. You'll get a fly-on-the-wall view into the ENTIRE process, from high-performing lead conversion to final client sale. I promise it's easier than you think, and I'm laying it all down for you.

Speakers
avatar for Isaac Coffy

Isaac Coffy

Fueled by Coffee, Coffy Creations Photography


Saturday October 16, 2021 12:00pm - 1:30pm EDT
Room D
  Lecture

1:00pm EDT

Model Bank Checkout

Saturday October 16, 2021 1:00pm - 2:30pm EDT
Room C

1:30pm EDT

Trade-in Evalulation

Saturday October 16, 2021 1:30pm - 2:30pm EDT
Atrium
  Service

2:00pm EDT

Elevate Your Business with Personal Brand Photography

Overview: Looking to up-level your services? Give Personal Brand Photography a try! There is a huge need in the digital world for businesses to market what they do in just about every capacity. Many businesses do not even know they need this! Come join Sarah Beirne Photography and you will learn her mission and approach to finding entrepreneurs and businesses to photograph. Learn techniques, processes, and hands on techniques from Sarah on how she gets her clients to shine and be their true selves behind her camera. This class will allow participants to leave feeling confident to go out and find a few small businesses that might be in need of photography. Utilizing what is learned in this workshop, participants can take their style of photography and start attracting their ideal personal brand clients.

Speakers
avatar for Sarah Beirne

Sarah Beirne

Sarah Beirne Photography
My name is Sarah Beirne, owner of Sarah Beirne Photography. I photograph families and brands in a lifestyle manner. I aim to capture the true moments and personality of my clients, leaving them with an unforgettable experience and remarkable images that are timeless.I love photography... Read More →


Saturday October 16, 2021 2:00pm - 3:30pm EDT
Room B
  Lecture

2:30pm EDT

Sensor Cleaning

$45 per camera Check in your camera for a sensor cleaning

Saturday October 16, 2021 2:30pm - 3:30pm EDT
Atrium
  Service

2:30pm EDT

Boudoir Client Experience

During this 90-minute lecture on preparing your client for their boudoir session, you will learn best practices, clothing guidance, and making sure your client leaves the meeting knowing exactly what to bring and how to prepare for their session with you. You will leave knowing how to put together a how-to prepare email and everything you need to know to guide the perfect planning meeting for your client and the presentation of products and how that sets the tone for your ordering session. Remember, you are here to make money so let's kick this planning meeting out of the park to make you the most money you can.

Speakers

Saturday October 16, 2021 2:30pm - 4:00pm EDT
Room F
  Lecture

2:30pm EDT

Drag the Shutter Class

This presentation explores all the various techniques of “Dragging the shutter” or balancing the exposure of strobe and ambient light sources in one photo. For example: taking a photo of someone outside at night by using a portable flash and also capturing the city lights in the background. There is quite a lot to know about this technique because it involves color balance as well as exposure balance. Bobbi explains how to determine the proper balance of exposure between the two light sources - flash and ambient - then how to creatively play by shaking or spinning the camera, zooming the lens, panning and more. The flash will light the subject and freeze any motion, and then moving the camera will blur the ambient light in the background in a variety of ways. Adding gels to the flash can making the color of the light sources correct, or for creating unusual effects. This technique can be used for people at twilight, product shots, flowers outside, etc. It’s a creative and fun way to make your photos more dynamic and effective!

Speakers
avatar for Bobbi Lane

Bobbi Lane

Owner, Bobbi Lane Photography
Hi! I'm a commercial photographer and a dedicated photo educator. My nickname is Mistress of Light since I teach mostly lighting in natural, speedlights or with studio strobes. My goal as an educator is to help  you find the tools and techniques to be the kind of photography that... Read More →


Saturday October 16, 2021 2:30pm - 4:00pm EDT
Room A
  Lecture

2:30pm EDT

Fall Color Photwalk

Mid-October might be the best time for photography in northeast Ohio. And, there's nowhere no jam-packed with history & natural beauty than Lakeview Cemetery. Join Gabe Leidy for a tour of the 285-ace cemetery's "greatest hits," with a vibrant fall backdrop. Gabe will be offering technical advice as well as local intel in this crash course on landscape-optimizing photography & shot-planning techniques.

Speakers

Saturday October 16, 2021 2:30pm - 4:30pm EDT
Lakeview Cemetery

2:30pm EDT

Sensor Cleaning

$45 per camera

Saturday October 16, 2021 2:30pm - 4:30pm EDT
Atrium
  Service

3:00pm EDT

Model Bank Checkout

Saturday October 16, 2021 3:00pm - 4:30pm EDT
Room C

3:30pm EDT

Lens Calibration

$30 per lens

Saturday October 16, 2021 3:30pm - 4:30pm EDT
Atrium
  Service

4:30pm EDT

Posing for Boudoir

Have you found yourself stuck with posing? Join me during this 90-minute hands-on class where I show you boudoir posing and how to flow through it so you and your client get the most variety. From posing on a bed to standing and kneeling, you will leave with new ideas to take back to your studio and practice with your clients. I will also show you some tricks for clients who feel and look stuck and rigid in their photos to look comfortable and sensual.

Speakers

Saturday October 16, 2021 4:30pm - 6:00pm EDT
Room F
  Hands-On

4:30pm EDT

Studio Portraiture Quick Start Demo

In this class Sony Artisan Miguel Quiles will demonstrate some simple techniques that you can use to start shooting studio portraits today! You’ll learn some useful tips including how to set up your lights, posing you subject and getting the best expressions, as well as dialing in your settings to get a great looking exposure. Don’t miss it!

Speakers

Saturday October 16, 2021 4:30pm - 6:00pm EDT
Room A
  Lecture

4:30pm EDT

Kids Photography: Photowalk

Heather will lead a fun urban kids photo walk through the downtown area near the convention center. You'll head out to practice, where you'll have an opportunity to test SIGMA loaner gear and watch Heather as she interacts with the kid models for the best portraits.

Speakers
avatar for Heather Larkin

Heather Larkin

Fairy Queen, Fairyography


Saturday October 16, 2021 4:30pm - 6:00pm EDT
Meeting Point B
  Photowalk

5:00pm EDT

Intro to Astrophotgraphy

From planning to post processing, this talk will dive in to everything you need to get started with astrophotography.
This is for all levels of photographers looking to learn how to take photos of the night sky.
What You Will Learn in this Lecture

Basic and Advanced Camera Settings for Shooting the Stars

How to get the best night sky images for different camera setups and situations

Focusing your camera in the dark

Tips and tricks for nailing your focus at night

Selecting the right exposure time to keep your stars sharp

How to find and shoot the Milky Way

How to shoot star trails

Different techniques for shooting at night including: single exposure, tracked images, stacked images for noise reduction

Speakers

Saturday October 16, 2021 5:00pm - 6:00pm EDT
Room B
  Lecture

5:00pm EDT

Trade-in Evalulation

Saturday October 16, 2021 5:00pm - 6:00pm EDT
Atrium
  Service

5:00pm EDT

Model Bank Checkout

Saturday October 16, 2021 5:00pm - 6:30pm EDT
Room C

5:30pm EDT

Sensor Cleaning

$45 per camera Check in your camera for a sensor cleaning

Saturday October 16, 2021 5:30pm - 6:30pm EDT
Atrium
  Service

6:00pm EDT

Dancing in the Streets - Pixel Connection Photowalk

Join us for a street photography photowalk! We will explore the streets of Downtown Cleveland - shooting the cityscape as well as a ballerina. Learn the in's and out's of properly photographing a ballerina in the city as we stop at various locations throughout downtown Cleveland for this hands-on workshop.

We will cover the do's and dont's of ballet photography, proper camera settings, and more. Class attendees will have the opportunity to photograph a trained ballerina in various scenes and lighting conditions.

Saturday October 16, 2021 6:00pm - 7:30pm EDT
Meeting Point A

8:30pm EDT